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	<title>Andrea Rotondi</title>
	<link>http://andrearotondi.com/blog</link>
	<description>my thoughts on conversation, community and the online space</description>
	<lastBuildDate>Fri, 18 Dec 2009 03:52:59 +0000</lastBuildDate>
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		<title>A New Year’s Resolution: Honesty</title>
		<description><![CDATA[I can never hold back a laugh when watching courtroom drama on television. It’s that little part where the judge says, “The jury will disregard the last comment made by the witness.” As if you can just erase things from your memory. Once something is out there, it stays out there, whether we like to [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/12/a-new-year%e2%80%99s-resolution-honesty/</link>
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		<title>Online privacy is a farce</title>
		<description><![CDATA[My grandmother always told me to never put anything in writing. She would shudder at the thought of how much I type out and allow to be archived online every day. But what can I say? I’ve chosen to work in online and this is the job.
 &#160; 
I blog. I tweet. I post status [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/12/online-privacy-is-a-farce/</link>
			</item>
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		<title>The Importance of Branding in Social Media and Conversational Marketing</title>
		<description><![CDATA[My career began in brand image and identity and I have worked as an art director in the advertising industry, so these principles are deeply ingrained in my thought processes when working on any communications project. If you are a social media practitioner who has not had any branding experience, I’ve put together a list [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/11/the-importance-of-branding-in-social-media-and-conversational-marketing/</link>
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		<title>The role of ego as a driver in social media</title>
		<description><![CDATA[I’ve watched the recent launches of Google Wave and Twitter Lists with some amusement. Everyone wanted to be among the first to trial Google Wave (including me, I admit). Of course, once people got it, they realised that it wasn’t so great for collaboration software to be in such exclusive release. And everyone wanted Twitter [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/11/the-role-of-ego-as-a-driver-in-social-media/</link>
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		<title>Is social media changing etiquette in personal relationships?</title>
		<description><![CDATA[How often do you find out important information about your friends via Facebook? Pregnancies, engagements, events, relocations and the like are often announced on social networking sites or text message these days. I have no problem with this, however it does bother me when people assume that I actually see their status update on Facebook. [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/11/is-social-media-changing-etiquette-in-personal-relationships/</link>
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		<title>What to do when you’re new in Melbourne</title>
		<description><![CDATA[I’ve only lived in Melbourne for about three years and it took me awhile to figure out what was what. So for anyone working in media and communications or marketing who is new to the city, I’ve put together a list of meet-ups and clubs you might want to check out:
 &#160; 
Free events

Social Media [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/11/what-to-do-when-you%e2%80%99re-new-in-melbourne/</link>
			</item>
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		<title>We are only getting started.</title>
		<description><![CDATA[A couple of months ago I attended a lecture by Dr. Jeffrey Cole, Director of the Center for the Digital Future at USC Annenberg. While discussing findings of the World Internet Project, a study on the impact of computers, the Internet and related technologies on families and society, he noted that a mistake had been [...]]]></description>
		<link>http://andrearotondi.com/blog/2009/11/we-are-only-getting-started/</link>
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